There are so many ways to promote online and how videos are the most powerful medium to convey a message and trust, when compared to text and images combined. Even though video as a channel for your message is the most powerful, you still need to make sure the videos are captivating, engaging and provides value.

 
Here are some strategies for successful YouTube videos:
1. If you haven’t done it already, create a YouTube channel for your business. This will be your business card in the YouTube world, and you need to keep it up with fresh content on a regular basis to keep the attention up

2. Learn about your audience: when you speak to a child you use a certain body language and vocabulary, when you address a person with high authority you adjust yourself accordingly. The same goes for your audience: adapt your messaging, tone and sense of urgency to your people!

3. Research your competition: keep your friends close and your enemies closer! You can learn form successful competition and avoid mistakes they make. Keep always an eye to your peers in the niche you operate.

4. Learn from your favorite channels and their surroundings: keep learning from anything is of interest within your niche and surrounding. Don’t hole yourself up in a too narrow field.

5. Optimize your videos to get views: A/B testing, carousel of keywords and timing, tweak and adjust continuously so you drop the inefficient and do more of the results bringing solutions

6. Upload and schedule your videos: create a plan for production and launch. Keep a steady pace, don’t overwhelm your audience in the summer and go silent in the fall

Additionally keep those tiny tips for creating successful YouTube videos:   > Use branded intro footage.

 < Create an attention-grabbing intro.

 > Keep titles and opening credits short.

 < Build trending topics into your video content.

 > Use background music.

 < Be clearly audible.

 > Keep it brief.

While YouTube offers paid advertisement options, there are also several creative ways to advertise for free on the platform. Here are a few ideas:

 
1. Create Engaging and Shareable Content: Focus on creating high-quality, engaging videos that provide value to your target audience. By producing content that resonates with viewers, you increase the likelihood of them sharing your videos with others, effectively expanding your reach organically.

2. Optimize Video Titles, Descriptions, and Tags: Pay attention to optimizing your video titles, descriptions, and tags with relevant keywords. This helps improve your video’s visibility in YouTube search results, increasing the chances of attracting organic traffic.

3. Collaborate with Other YouTubers: Reach out to other YouTubers in your niche and explore collaboration opportunities. This can involve cross-promoting each other’s channels or creating joint videos. By tapping into each other’s audiences, you can expose your brand to new viewers without spending money on advertising.

4. Utilize YouTube End Screens and Cards: Take advantage of YouTube’s built-in features like end screens and cards. These elements allow you to promote your other videos, playlists, websites, and associated channels. By strategically placing these within your videos, you can drive traffic to other relevant content or your website.

5. Engage with Your Audience: Actively engage with your viewers by responding to comments, encouraging discussions, and asking for feedback or video suggestions. Building a strong connection with your audience fosters loyalty and word-of-mouth promotion.

6. Leverage Social Media and Other Online Platforms: Share your YouTube videos on your social media accounts, blog, website, or email newsletters. Utilize these platforms to drive traffic to your YouTube channel, encouraging viewership and engagement.

7. Participate in YouTube Communities: Join relevant YouTube communities, such as forums or comment sections, where you can contribute value by providing insights, answering questions, and engaging in discussions. By establishing yourself as a knowledgeable and helpful member, you can attract attention to your channel and gain subscribers.

8. Optimize Video Thumbnails: Create visually appealing and attention-grabbing video thumbnails. A compelling thumbnail can entice viewers to click on your video, increasing your chances of gaining organic views.

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